Email marketing: To opt in or opt out?

first_imgA question for marketers.by: Karen BankstonMembers who supply their email address to their credit union have opted in to receive messages, and using that permission judiciously by sending only messages that will interest or benefit them is the best way to head off their desire to opt out.If they do exercise that option, the credit union’s best response to comply with the CAN-SPAM Act and members’ wishes is to remove them from your email marketing entirely.To prevent that eventuality, Ron Daly, formerly president/CEO and now chairman of CUES Supplier member and partner DigitalMailer, Herndon, Va., suggests proactively giving members a range of opt-in choices up front: Do they want to receive your newsletter? Educational content on specific topics (such as shopping for a house and mortgage, protecting and improving their credit standing, and/or saving for retirement)? Rate updates? Special offers? That approach gives members the ability to opt out of specific emails down the road but still receive other useful messages and after-market cross-selling, he notes.A related strategy is developing a variety of email newsletters, based on demographics, family circumstances, and special interests. That way members could sign up for newsletters and articles on the credit union’s community connections and financial tips for families with young children, for example, or for financing a business start-up or managing retirement accounts. continue reading » 4SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

US to lift BSE-related ban on Canadian cattle

first_img The USDA rule announced yesterday also sets conditions for the importation of sheep, goats, cervids (deer and elk), and llamas, as well as meat and other products derived from them. The 500-page rule will be published in the Federal Register Jan 4 and will take effect Mar 7, the agency said. Surveillance for BSE at levels that have met or exceeded international guidelines for at least the past 7 years Live Canadian cattle will be allowed into the United States only under restrictions designed to ensure that they are slaughtered by the time they reach 30 months of age, the USDA said. The cattle will have to bear permanent marks indicating their origin and must be transported in sealed containers to a feedlot or to slaughter. Moving cattle to more than one feedlot in the United States will be prohibited. “After conducting an extensive review, we are confident that imports of certain commodities from regions of minimal risk can occur with virtually no risk to human or animal health,” US Agriculture Secretary Ann Veneman said in a news release. Dec 30, 2004 (CIDRAP News) – US officials announced plans yesterday to end the ban on the importation of live Canadian cattle that was imposed when Canada discovered its first case of bovine spongiform encephalopathy (BSE) in May 2003. In considering whether to reopen the borders, the USDA considered the possibility of more cases of BSE in Canada, DeHaven said. “Because of the mitigation measures that Canada has in place, we continue to believe the risk is minimal.” See also: When Canada reported its first BSE case in an Alberta cow in May 2003, the United States immediately banned importation of all cattle, beef, and related products from Canada. In August 2003, the USDA lifted the ban on boneless meat from cattle less than 30 months old as well as a few other products from cattle, sheep, and goats. The US Department of Agriculture (USDA) said the borders will be reopened to live cattle less than 30 months of age and certain other products starting Mar 7. BSE, or mad cow disease, has very rarely been found in cattle younger than 30 months. The decision was based on a determination that Canada is a “minimal risk region” for BSE. If BSE were confirmed in the Canadian cow, “It would not alter the implementation of the U.S. rule announced yesterday that recognizes Canada as a Minimal-Risk Region,” Dr. Ron DeHaven, head of the USDA Animal and Plant Health Inspection Service, said in a statement. Ironically, yesterday’s USDA announcement was followed today by a Canadian announcement of a suspected case of BSE in a 10-year-old dairy cow. Results of confirmatory tests on the cow were expected in 3 to 5 days (see link below for separate story). Today USDA officials said they remain confident that Canada’s BSE-prevention program is sound. The USDA cited several Canadian BSE safeguards that helped justify the conclusion that the risk of BSE in Canadian cattle is low: A ban on the use of “specified risk materials” (SRM) in human food. SRM include tissues such as the brain, spinal cord, certain nerve bundles, small intestine, and tonsils, which are likely to carry the BSE agent in an infected animal. (The United States imposed a similar ban on using SRM in human food after its first BSE case was discovered in December 2003.)center_img Import restrictions that minimize exposure to BSE. Since 1990 Canada has banned live ruminants and ruminant products, including rendered protein, from countries that have found BSE in native cattle or are considered to be at significant risk for BSE. Dec 29 USDA announcement CIDRAP News story on the report of a suspected BSE case in Canada “Appropriate epidemiological investigations, risk assessment, and risk mitigation measures imposed as necessary” The USDA first proposed to lift the ban on young Canadian cattle in November 2003. The discovery of the first US case of BSE, in a Canadian-born cow in Washington state in December 2003, prompted the agency to extend the public comment period on that proposal until April of this year. The plan unveiled yesterday appears similar to the proposal presented in November 2003. Even though a renewed flow of Canadian cattle could lower beef prices in the United States, the National Cattlemen’s Beef Association (NCBA) welcomed the USDA announcement. NCBA President Jan Lyons said the US beef industry, which lost export markets after the American BSE case was found a year ago, should benefit from the move in the long run. “We expect our trading partners to base their decisions to trade with us on science, and we must do the same,” Lyons stated. “The precedent that has been set by our handling of trade issues with Canada is hurting our government’s ability to fully reopen markets to U.S. beef exports. We must normalize trade with Canada in order for our industry to move forward in the global marketplace, expand our ability to sell U.S. beef to foreign consumers, and put more dollars in the pockets of U.S. producers.” Transcript of Dec 29 USDA news briefing Dec 30 statement by AHIS Administrator Ron DeHaven Before the ban on Canadian cattle, the United States bought about 70% of Canada’s live cattle exports, according to an Associated Press (AP) report today. The New York Times cited a prediction from USDA officials that American feedlots would import 2 million cattle from Canada in 2005, which could lower beef prices for American consumers. A ban on feeding ruminant protein to ruminants since 1997 (the same year the United States imposed a similar ban)last_img read more

The Latest: Michigan-Kentucky hoops game in London postponed

first_imgThe Latest: Michigan-Kentucky hoops game in London postponed ___Japan’s beloved high school baseball tournament has been canceled because of the coronavirus pandemic.The tournament is a huge annual event in Japan and is followed much the way Americans follow the college basketball tournament.The Japanese High School Baseball Federation says the cancellation was the first since World War II.Asahi newspaper president Masataka Watanabe says “the decision is needed to protect the health of the players, officials and fans.” Soccer players in Africa and the Americas are receiving food packages from their union while the sport is shut down because of the coronavirus pandemic.Players in Botswana, Egypt, Colombia, Honduras, Panama, Paraguay and Uruguay were identified as getting food aid by world players’ union FIFPro.FIFPro general secretary Jonas Baer-Hoffmann says some players “are being stranded in terms of income.”FIFPro represents players in 65 countries. The union says most players have contracts paying them salaries comparable to national averages.Baer-Hoffmann says the vast majority of soccer players are “under the same financial pressures as the rest of society.” May 20, 2020 ___French rugby club Toulon plans to resume training next month in small groups of three players amid the coronavirus pandemic.The three-time European champions say their players and coaching staff will have blood and heart tests next week at their training center.The groups of three will jog, do bodybuilding and work on their fitness levels in specially marked zones to avoid contact with others.France came out of lockdown on May 11. Toulon hopes players can train in groups of 8-12 in July and return to full training in August. ___The presidents of the University of Miami and Notre Dame say in separate interviews that they expect the football season to be played, though both raised the very real possibility of crowds being much smaller than usual or eliminated entirely.Appearing on CNN, Miami’s Dr. Julio Frenk says he hopes the Hurricanes can play this fall and that safety would be the top priority.“They will probably play in empty stadiums, like so many other sports,” Frenk said. “But we hope to have a season and we hope to have a winning season.”Speaking on MSNBC, Notre Dame’s the Rev. John Jenkins says he expects to have clarity on how — or if — football season can happen in the next few weeks. Associated Press “The team itself, I feel we can manage that one,” Jenkins said. “Then the question is people in the stands. We have an 85,000-person stadium. Can we get 85,000 people in there? That will be a big challenge to do that. But could we get a smaller number — 10,000, 15,000, 20,000? I don’t know. I don’t know the answer to that question. That’s something we’ll have to think through.”___The head of the organizing committee for the 2022 World Cup says a global recession caused by the coronavirus pandemic could affect the ability of fans to afford to travel to Qatar.The World Bank is forecasting a deep recession caused by the shutdown of economic activity around the world.Organizing committee secretary general Hassan Al Thawadi says he is hopeful the tournament will be an opportunity for the world to come together again in November 2022. But he says there are “concerns about the global economy and the ability of fans to be able to afford traveling and afford coming and participating and celebrating the World Cup.” Two members of Watford’s staff also tested positive for COVID-19. Burnley said assistant manager Ian Woan has also contracted the virus.Tests on 748 people were conducted from 19 of the 20 Premier League clubs on Sunday and Monday. The 20th club started testing on Tuesday.___The Portuguese soccer federation says six of the 15 stadiums seeking to host matches when the league resumes next month amid the coronavirus pandemic have failed health inspections.All stadiums must comply with a series health measures established by local authorities to be able to host matches. The schools were scheduled to highlight the inaugural Basketball Hall of Fame London Showcase doubleheader at the O2 Arena. The series also included Marist against UMBC. Michigan will now host the Wildcats on Dec. 4 in Ann Arbor before the schools meet in London one year later. Kentucky will host the Wolverines in Lexington on Dec. 2, 2023.Naismith Memorial Hall of Fame President & CEO John L. Doleva says in a statement that the “unknown combination” of health, safety, international travel regulations and the economic viabilities for all parties required postponing the event.Kentucky coach John Calipari says he is disappointed to not go to London and looked forward to meeting Queen Elizabeth II.“But I’m glad we were all able to come together, figure this out and preserve this series for the future,” Calipari says.Michigan coach Juwan Howard says: “The Hall of Fame took the time to review what is happening around the world and explore all options — all the safe options for the teams and most importantly the fans. The best thing is this tremendous event isn’t canceled, it’s just delayed.” The club says it met with players and decided to change their furlough conditions now that group sessions have begun and their workload increased.Most soccer clubs in Spain used government furloughs to reduce their labor costs during the coronavirus pandemic.Players from second-division club Elche also refused to practice at the team’s training center last week and the club also eventually complied with their demands.The Spanish soccer season is expected to resume on the second weekend of June.___ The high school tournament has showcased some of the biggest stars in Japanese professional baseball. They include major leaguers like Ichiro Suzuki, Daisuke Matsuzaka and Hideki Matsui.The summer tournament was scheduled to start in August at Koshien Stadium in Nishinomiya. A smaller spring tournament was canceled earlier.___Rayo Vallecano players have returned to training after the Spanish soccer club accepted some of their salary demands.The players from the second-division club had not practiced this week as a protest for not being taken off furlough. They had only trained individually at home. The federation says the stadiums for league leader Porto and second-place Benfica were among the nine stadiums that passed the inspections conducted by local health authorities.The stadiums that failed belong to smaller clubs. They will be allowed to make changes to their venues before another inspection is conducted.The Portuguese league was set to resume at the end of May but its start was delayed until June 4 so there was time to rigorously inspect stadiums and conduct medical tests on all professionals involved in the matches.The league was stopped with Porto leading Benfica by one point with 10 rounds to go.___ More AP sports: https://apnews.com/apf-sports and https://twitter.com/AP_Sports,Tampa Bay Lightning advance to face Dallas Stars in Stanley Cup finals, beating New York Islanders 2-1 in OT in Game 6 Share This StoryFacebookTwitteremailPrintLinkedinRedditThe Latest on the effects of the coronavirus outbreak on sports around the world:___The Kentucky-Michigan college basketball matchup scheduled for Dec. 6 in London has been postponed until 2022 because of the coronavirus pandemic. And the three-game series has been restructured. Al Thawadi says organizers want a “a price range that is affordable for fans and a price range that is workable, functionable for the industry, for service providers, for the supply chain that is responsible for delivering the World Cup.”___Watford defender Adrian Mariappa says he is one of the six people to test positive from the first round of coronavirus checks in the Premier League and is surprised that he contracted the disease.Mariappa says on the websites of British newspapers The Daily Telegraph and The Daily Mail he has been “scratching my head to try to work out how I might have got coronavirus” because he hasn’t “really left the house apart from some exercise and the odd walk with the kids.”The 33-year-old Mariappa says he hasn’t had any symptoms and has felt “as fit as ever.” He says he has spent lockdown dividing his time between homeschooling and following Watford’s fitness program. ___Tottenham is looking into whether defender Serge Aurier has broken social-distancing rules for the third time.Aurier posted a picture on Instagram on Tuesday appearing to show off a new haircut and sitting next to a stylist who was tagged in the post.The Premier League club says it is “investigating the circumstances and will deal with the incident appropriately.”The 27-year-old right back has been forced to apologize twice for breaking lockdown rules during the suspension of the Premier League because of the coronavirus pandemic. He posted a video of himself running with a friend and also training with Tottenham teammate Moussa Sissoko.last_img read more