Parents have a good understanding of what constitutes healthy eating, but this is not being translated into the necessary improvements in their children’s diet.This is a key finding from new research by Hovis that showed almost a third of parents admitted they struggled to ensure their children ate healthily. As a result, they relied on food manufacturers to help them by supplying pro-ducts with added goodness.More than two-thirds of the 1,280 parents surveyed, who all had children aged under 16, said they bought foods with added nutrients. However, 87% confessed they had to ‘sneak’ the goodness into their children’s food. Lower social gradesThere is a significantly higher level of foods with added nutrients bought among social grades C2 and DE than among ABs or C1s. The average level among the latter two is 62.5% whereas it is 74.5% for the C2/DE categories. The purchase of foods with added nutrients is at a level of 75% for those parents aged under 30 when their children are born, compared to 63% for those aged over 30.Overall, 72% of parents of under-16s claimed their child understood about diet and healthy eating, but, on average, that child eats just under two pieces of fruit and vegetables every day. Another statistic of concern is that for children aged 14-15, one boy in seven and one girl in five admitted to skipping breakfast. To encourage healthy eating, parents are resorting to rewards. Exactly half of all parents of under-16s admitted to using the tactic of allowing their kids to have sweets, chocolates or desserts in exchange for eating the healthy components of their meal. The practice peaks at 68% for children aged four.An alternative to sweet rewards is allowing children to watch TV or play video games for longer than normal – a tactic used by 43% of parents.Health adviceContrary to what might be expected, advice on healthy eating from friends and other parents is not prevalent. Just 2% of interviewees said it is their prime source of information. TV programmes dominate as an information source for 20% of parents, followed by newspapers and magazines (15%), books (12%) and mothers/female relatives (10%). Food manufacturers are a prime source of information for just 1% of parents, a level matched by government. Clearly, say Hovis’ researchers, this leaves work to be done for them to meet their social responsibility in providing clear, reliable and accessible information. Hovis commissioned the research as part of its focus on healthy eating, in particular to try to understand the barriers parents face in getting their offspring to eat a balanced diet. Hovis says it remains the only major bread brand free from artificial flavourings and preservatives. Last year it made an average 10% salt reduction across its range, it claims.
Hayne was instrumental in Fiji’s win, having a hand in most of the Bati’s 11 tries and leading the way in both attack and defence.His 46th minute try took the star five-eighth try scoring tally in three World Cups with Fiji and Australia to 13, equalling the record held by the legendary Bob Fulton since 1975.Hayne’s 13 tries include nine for Australia and four for Fiji.Captain Kevin Naiqama, winger Suliasi Vunivalu and centre Taane Milne each scored two tries, while secondrower Viliame Kikau, centre Akuila Uate, prop Kane Evans and halfback Henry Raiwalui also crossed for the Bati.The only downside to the big win was a broken wrist suffered by Evans when he crashed over for his 18th minute try.Tears flowed as the Fiji contingent sung their national anthem with immense pride before linking arm-in-arm for a moving pre-game prayer. Shortly after the kick-off to start the game, Fiji wasted no time in going on the attack and looking for points.It took just two minutes for Fiji to cross the USA’s try-line after Vunivalu managed to get an offload away under pressure, finding Milne who crossed in the corner.With an extra zip in their step, Fiji started moving the ball with ease as the USA struggled to keep up with their opposition.And within 20 minutes of the opening stanza Fiji had scored at more than a point a minute, running in five tries as the shell-shocked USA finally got their hands on the ball.With their first attacking chance of the game, the USA made the most of their opportunity through second-rower Matt Shipway.The talented back-rower showed great footwork to beat multiple Fiji defenders before slamming the ball down for an important four-pointer.Despite being behind 26-6 after just 21 minutes of play, the USA showed plenty of heart and effort in trying to contain the ruthless Fiji attack.But the skill and speed of the Fijian side was too much as Fiji crossed for another two tries, building a 38-6 lead as the half-time siren sounded.Returning to the field for the second half, the USA had a monumental task ahead of them to limit Fiji’s attacking opportunities and claw back the deficit.But as he had done the whole game, Hayne terrorised the USA defence and despite having a hand in almost all of Fiji’s tries, the Gold Coast Titan finally dotted down for his own four-pointer.Following a Uate line-break deep in his own half, Hayne was right next to him in support to score right under the posts for his second of the night.With the scores then 44-6 with most of the second half still yet to play, things were looking very ugly for the USA.But a try in the 71st minute to Junior Vaivai gave the visitors something to cheer about as Fiji cruised home to their comfortable 58-12 victory.