‘Eat your greens’

first_imgParents have a good understanding of what constitutes healthy eating, but this is not being translated into the necessary improvements in their children’s diet.This is a key finding from new research by Hovis that showed almost a third of parents admitted they struggled to ensure their children ate healthily. As a result, they relied on food manufacturers to help them by supplying pro-ducts with added goodness.More than two-thirds of the 1,280 parents surveyed, who all had children aged under 16, said they bought foods with added nutrients. However, 87% confessed they had to ‘sneak’ the goodness into their children’s food. Lower social gradesThere is a significantly higher level of foods with added nutrients bought among social grades C2 and DE than among ABs or C1s. The average level among the latter two is 62.5% whereas it is 74.5% for the C2/DE categories. The purchase of foods with added nutrients is at a level of 75% for those parents aged under 30 when their children are born, compared to 63% for those aged over 30.Overall, 72% of parents of under-16s claimed their child understood about diet and healthy eating, but, on average, that child eats just under two pieces of fruit and vegetables every day. Another statistic of concern is that for children aged 14-15, one boy in seven and one girl in five admitted to skipping breakfast. To encourage healthy eating, parents are resorting to rewards. Exactly half of all parents of under-16s admitted to using the tactic of allowing their kids to have sweets, chocolates or desserts in exchange for eating the healthy components of their meal. The practice peaks at 68% for children aged four.An alternative to sweet rewards is allowing children to watch TV or play video games for longer than normal – a tactic used by 43% of parents.Health adviceContrary to what might be expected, advice on healthy eating from friends and other parents is not prevalent. Just 2% of interviewees said it is their prime source of information. TV programmes dominate as an information source for 20% of parents, followed by newspapers and magazines (15%), books (12%) and mothers/female relatives (10%). Food manufacturers are a prime source of information for just 1% of parents, a level matched by government. Clearly, say Hovis’ researchers, this leaves work to be done for them to meet their social responsibility in providing clear, reliable and accessible information. Hovis commissioned the research as part of its focus on healthy eating, in particular to try to understand the barriers parents face in getting their offspring to eat a balanced diet. Hovis says it remains the only major bread brand free from artificial flavourings and preservatives. Last year it made an average 10% salt reduction across its range, it claims.last_img read more

Trademark bid leads to ’gingerbread war’

first_imgCumbrian bakery The Gingerbread Shop says it will have to wait until August to find out if its application to trademark the term ’Grasmere gingerbread’ has been successful, after objections from a local cafe owner.Steve Bell, who makes gingerbread at his Grasmere restaurant Williams, has lodged several objections with the Intellectual Property Office about the application in a dispute dubbed the ’gingerbread war’ by the media.He claims gingerbread was made in the village long before The Gingerbread Shop began making it 154 years ago.Gingerbread Shop manager Andrew Hunter said the application was first made in February 2006 and was due to be approved in August 2007, before last minute objections delayed the decision until August. The company decided to apply for a trademark “to preserve the integrity of the product”, he added.last_img read more

Vandemoortele divests soya division

first_imgVandemoortele has decided to focus on its bakery (frozen bakery products) and lipids (fats and margarines) divisions and is preparing to sell off its soya foods division, Alpro.The Belgian group’s bakery and lipids divisions make up 80% of its turnover, and it has said it wants to “further expand in Europe in these activities”.The decision has been made due to the current financial and macro-economic climate, and the company has said it will focus on the segments in which it has traditionally been strong.Vandemoortele recently took over French company Panavi, which produces frozen bakery products.last_img read more

Bakeries needed for BBC2 turnaround series

first_imgBBC2 series Mary Queen of Shops is on the look out for an independent high street bakery to feature in its third series.The popular television series features retail guru Mary Portas helping independent shops to make a success of their business.The third series is to focus on the high street and will feature shops such as grocers, con- venience stores and bakeries.The BBC would like to hear from independent bakeries in the UK who believe they would benefit from Portas’ retail and brand knowledge. For example if they are struggling in the recession, feel they have lost touch with current trends or are unsure about how to increase their takings.All interested bakeries should contact Tom or Nikki on 020 7967 1285 for details, or email [email protected]last_img read more

In Short

first_img== River Cottage bakery ==Hugh Fearnley-Whittingstall has launched a new bakery counter at the River Cottage Canteen in Bath, making sourdough breads and cakes for sale in the restaurant. Located in the window of the shop, the counter is in full view of customers and passers-by.== Pest patrol ==The erratic summer weather could lead to an increase in pest infestations for bakeries, as animals seek refuge from the bad weather, according to equipment supplier Slingsby. In addition, mice tend to breed more in cool wet summers than they do in hotter and dryer ones.== Spotlight on labels ==The Food Standards Agency has launched a consultation on the issues that need to be resolved to produce an integrated approach to front-of-pack labelling. The 14-week consultation follows an independent study which found that the most effective front-of-pack label, in terms of consumer comprehension and preference, included the words ’high, medium and low’, traffic light colours and percentage of Guideline Daily Amount (GDA).== Chef on a Mission ==Tortilla and wrap manufacturer Mission Foods has enlisted the help of TV chef Lesley Waters in a bid to attract new consumers to its Deli Wraps range, already valued at £15.56m. Waters has created a range of ’Best of British’ recipes, which will be used as part of a digital campaign.== Marco goes electronic ==Filter coffee-making equipment manufacturer Marco Beverage Systems has made its products available through CaterQuotes, an internet-enabled electronic catalogue and estimating programme for catering equipment and supply professionals.last_img read more

In Short

first_img== River Cottage bakery ==Hugh Fearnley-Whittingstall has launched a new bakery counter at the River Cottage Canteen in Bath, making sourdough breads and cakes for sale in the restaurant. Located in the window of the shop, the counter is in full view of customers and passers-by.== Pest patrol ==The erratic summer weather could lead to an increase in pest infestations for bakeries, as animals seek refuge from the bad weather, according to equipment supplier Slingsby. In addition, mice tend to breed more in cool wet summers than they do in hotter and dryer ones.== Spotlight on labels ==The Food Standards Agency has launched a consultation on the issues that need to be resolved to produce an integrated approach to front-of-pack labelling. The 14-week consultation follows an independent study which found that the most effective front-of-pack label, in terms of consumer comprehension and preference, included the words ’high, medium and low’, traffic light colours and percentage of Guideline Daily Amount (GDA).== Chef on a Mission ==Tortilla and wrap manufacturer Mission Foods has enlisted the help of TV chef Lesley Waters in a bid to attract new consumers to its Deli Wraps range, already valued at £15.56m. Waters has created a range of ’Best of British’ recipes, which will be used as part of a digital campaign.== Marco goes electronic ==Filter coffee-making equipment manufacturer Marco Beverage Systems has made its products available through CaterQuotes, an internet-enabled electronic catalogue and estimating programme for catering equipment and supply professionals.last_img read more

Northern reveals strong bakery rise

first_imgNorthern Foods has reported strong underlying growth in its bakery division, with revenue up 3.9% for the 26 weeks to 26 September 2009.Brand investment in Fox’s biscuits helped it achieve its highest brand share since 2006, and the firm also announced that a new marketing campaign for its Matthew Walker puddings brand will be launched ahead of the Christmas trading period.According to Northern Foods, new discount lines in sandwiches and salads helped drive revenue in its chilled division, up 8.8%. However, its “rationalisation programme” and the closure of a pizza manufacturing site at Poldys in Ireland last year contributed to the 7.5% drop in revenue within its frozen arm.The firm also relinquished a number of marginal own-label contracts and terminated its Birds Eye co-pack agreement to supply individual frozen pies, thus enabling its McDougall’s brand to compete in this segment.last_img read more

Push for Ice Tea

first_imgBritvic is to launch a £1m summer marketing campaign to push sales of its Lipton Ice Tea brand. The drink fits into the ’Cold Hot Drink’ category, which Britvic said is the fastest-growing sub-category, up 123% in volume (data: Nielsen Scantrack Total Coverage MAT 16.04.11).Jon Evans, head of seed brands at Britvic, said the soft drinks manufacturer is convinced that this category is on the up. He said that despite the fact Lipton is a brand that’s driving some of the growth in this category, there is a perception barrier, which stops consumers initially trying the drink. To try and conquer this, the main thrust of Britvic’s Lipton Ice Tea campaign is sampling, hence the ’Don’t knock it, until you’ve tried it’ strapline.From this month, Britvic has been sending out its Lipton Ice Tea team around the country, handing out one million samples to consumers. The second part of its direct-to-consumer activity will see Britvic set up ’knokkers’ games and sampling stations around nine of the UK’s largest city centres and parks. Each day the best Lipon Ice Tea ambassadors, found via sampling, will be awarded £250-worth of Red Letter Day vouchers.Britvic said the growth of ice tea has doubled in the past few years, with Lipton growing at 93% year-on-year. Lipton Ice Tea is available in a 500ml PET in lemon and peach flavourslast_img read more

Video: FDF pledges to recruit young talent

first_imgThe Food and Drink Federation’s Attracting Talent to Support Growth event highlighted the importance of nurturing young talent, with the need for 137,000 new recruits to join the UK food industry by 2017.Representatives from key industry associations and global food company General Mills, addressed issues surrounding the sector, with only 15% of 14 to 18 year-olds considering a job in food manufacturing.The Federation has pledged to double the number of apprentices working in the industry by the end of 2012, with over 2,000 apprentices currently working in food and drink manufacturing.last_img read more

Co-operative adopts ATM voucher deal

first_imgThe Co-operative is boosting bakery sales by offering money-off vouchers through its ATM cash machines a strategy that could soon be adopted by other retailers.Customers using any of The Co-operative Bank’s cash machines located in Co-operative food stores receive a voucher on the back of their receipt with 40p off The Co-operative Truly Irresistible Chocolate Cake. The trial will run until 12 December across The Co-op’s network of ATMs in the UK including 1,600 in Co-op food stores.Helen Bridgett, head of strategy, insight and planning at The Co-operative Food, said: “With more than 70% of The Co-operative Bank’s cash machines located in our food stores, this marketing trial provides an excellent opportunity to encourage people to shop with us after withdrawing cash.”Max Jenvey, managing director of Oxxygen Marketing Partnership, told British Baker: “All the major supermarkets have cash machines in and around their stores and it’s a cost-effective promotional tool,” he said. “Bakery products are often bought on impulse and are less margin-sensitive than other products, which means retailers can give a worthwhile discount.”last_img read more