Senco Gold and Diamonds, the largest jewellery retail chain from Eastern India launched an exclusive Australian Diamonds collection in partnership with Rio Tinto on December 21.The collection was launched by Mithali Raj, captain of the Indian women’s cricket team and the official ambassador for Rio Tinto’s Australian Diamonds programme alongside Shaankar Sen, Chairman and Managing Director, Senco Gold and Diamonds; Suvankar Sen, Executive Director, Senco Gold and Diamonds and Vikram Merchant, Director – Sales and Marketing, Rio Tinto Diamonds at Senco Gold and Diamonds’ Moulali showroom in Kolkata. The collection is an exclusive range of bridal and fashion jewellery made with diamonds from Rio Tinto’s Argyle mine in Western Australia, and will be available at all Senco Gold and Diamonds stores across the country. Also Read – Add new books to your shelfSwarna Samman is an annual award instituted by Senco Gold and Diamonds to recognise outstanding achievers in the fields of art, culture, and sports. In its eighth edition, Mithali Raj has been honoured for her excellence and contribution to women’s cricket in India. The award was presented by Shaankar Sen, Chairman and Managing Director, Senco Gold & Diamonds, in the presence of Sourav Ganguly, former captain of the Indian men’s cricket team, and Brand Ambassador for Senco Gold & Diamonds. Swapna Barman has conferred the Sonar Meye award. Also Read – Over 2 hours screen time daily will make your kids impulsiveSpeaking at the event Raj said, “I am delighted to be the recipient of the Swarna Samman. When I first started playing cricket, there was no recognition of female players in India. I have had to strive for all that I achieved and I’m honoured to have represented my country and taken it to the pinnacle of world cricket.” Suvankar Sen, Executive Director, Senco Gold and Diamonds, said, “We are privileged to have Mithali Raj at our store, to launch this exclusive collection of Australian Diamonds and our partnership with Rio Tinto, one of the world’s leading diamond producers is an important milestone for us. We are also honoured to present the Swarna Samman award to her. Swarna Samman is our way of recognising exemplary individuals who have dedicated their lives to their chosen field and we wish to thank Mithali, an icon of Indian cricket for enriching our lives and being an inspiration to society.” Vikram Merchant, director of Rio Tinto’s diamond sales and marketing activities in India said, “We are delighted to work with leading jewellery retailer Senco Gold & Diamonds and honoured that Mithali Raj is the official ambassador for Australian Diamonds, helping promote the popularity of diamonds in fashion and bridal jewellery, particularly for younger Indian consumers.” Central to Rio Tinto’s Australian Diamonds initiative is a leading-edge system to track Rio Tinto’s rough diamonds from its Argyle mine in Australia through to jewellery in India, thereby celebrating Rio Tinto’s diamond heritage and pedigree from a clean, traceable source of diamonds. Price Range of the collection starts from Rs 9,000/- onwards, and the price changes depending on the size, weight of the metal, number and quality of diamonds. Senco Gold Limited (SGL) is the largest organized jewellery retail player in the eastern region of India based on number of stores (74) – amongst east based as well as national players.