Air Tahiti Nuiairlines

first_imgAir Tahiti Nuiairlines This is Air Tahiti Nui’s new logo, unveiled to mark the airline’s 20th anniversary. The Tiare flower, long synonymous with Air Tahiti Nui and The Islands of Tahiti, takes a central position in the revamped logo, carefully crafted by globally-acclaimed Tahitian artist, Alex Lee. The stylised Tiare flower embodies the pure, natural beauty and spirit of The Islands of Tahiti. The airline says the ‘forward-facing flower conveys a subtle but powerful message about Air Tahiti Nui’s preparedness for the future and captures the very essence of taking flight and moving forward.’The new logo and branding were designed by Future Brand, a brand agency specialising in brand creation and transformation. Future Brand’s past work includes the design of the new American Airlines brand as well as The Islands of Tahiti brand for the tourism board of French Polynesia.In addition to updating the airline’s visual identity and its most visible icon, the Tiare flower, Air Tahiti Nui is refreshing its positioning, values and personality around the experiential Polynesian nature of “Mana”. As part of its ongoing anniversary celebrations the airline will take delivery of its first Dreamliner B787-9 aircraft in October and will toast to 20 years in the sky on its official anniversary in November.last_img

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