Go back to the enewsletter After extensive resear

first_imgGo back to the e-newsletterAfter extensive research with current and prospective guests around the world, travel partners and employees, the group determined there was an opportunity for Oberoi Hotels & Resorts to reinforce its leadership position among global luxury hotel brands in order to continue to grow and be successful.With a deep belief and commitment to its guests, the company thought who better to guide it into the future than the guests themselves, thus initiating a journey of brand rediscovery for Oberoi.In the research carried out, Oberoi Hotels & Resorts learnt that it is the warmth, the kindness and the sincerity in the way that the group takes care of its guests’ needs that inspires trust and loyalty.As part of the branding initiative, the hotelier also revisited its identity to ensure that it reflects those values, and has consequently introduced the ‘Oberoi Sun’. “It translates the warmth, energy and sense of wellbeing that our guests experience. This is the promise that each one of us at Oberoi makes,” the company said.“We travelled across our hotels and resorts to film the Oberoi experience – from pristine beaches to snowcapped mountains, from serene lakes to bustling cities – with the only constant being our wonderful people and our promise to always place our guests first and foremost in everything that we do.”Oberoi Hotels & Resorts has also launched a new website that mirrors its hotels and resorts. See oberoihotels.com.Go back to the e-newsletterlast_img

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